Many home owners do not understand the importance of primer when they want to paint their home. At least once a week a home owner calls me and request that I apply "just one coat" of paint to their home. Although there are remote instances where this is an acceptable way to paint a home, it is very rarely the case. Paint is a fickle material that will only bond properly under optimal conditions. And that, my friend, is why primer is so important. A good painting company (such as Clinton Painting Services...hint, hint) wants to provide you with a finished product that will stand the test of time. Thus, we believe it is important to use the right amount and combination of paint and primer on any surface we paint.